Saigon and I are disappointed with hip-hop
So as that plays just feel me on this, we all know that the celebrities and people we see play a huge role in popular culture which in turn influences our kids. Just like Saigon says you have all these kids getting arm sleeves worth of tattoos and wearing little tight jeans and sagging them just because they see everyone else doing it. Remember what happened to jerseys when Jay-z said he doesn't wear them anymore, a whole entire industry collapsed. Me I wear what I feel and I don't like to iron so I will still rock a jersey, eff what anyone thinks. Having style and being in tune with the latest fad are different things.
But it is so crazy that marketing people want it handed to them, if you don't have a gimmick they don't like you. It's like the Undertaker in wrestling vs Hulk hogan. Now you have to be a super thug like 50 Cent or a silly ass kid like Soulja Boy, taking it to the extremes. If you are normal or try to actually put a message in your song the label acts as if they cannot understand it, or they treat the material as if the entire audience is made up of morons (which can be argued) who can't understand the basic concepts of put your hands in the air and toss money.
At the very least here is one artist who gets it and has a mix of the skills and abilities needed to be able to make listenable songs with solid content.