Making songs for the women or towards women....

I know the title of this post might seem confusing at first glance. I mean everyone knows if you want to sell records you gotta make songs for women because they buy records, they go to clubs and they get it popping. What do you mean by songs "towards" the women? I'm going to explain in detail but let's break down the idea we're talking about here.

One of the more famous Tupac quotes is the one where he says you have to make songs for the women (I'm paraphrasing here because I can't find it on youtube)because the women buy records, and the niggas gonna buy whatever the women like. Following this theory, every rapper before and since has put out what you might call, a chick track. A Chick track is basically a song that is aimed squarely at the female consumer, it's usually slower, softer, and less aggressive in nature. Additionally, the hooks are often sing-songy or just with a singer altogether.

Nelly might be the king of making this type of song. Now there is a difference I think in what Tupac was syaing. If you ever listen to "Brenda's Got a Baby" or "Keep Ya Head Up" these songs are made for women. They celebrate their achievements, downplay, excuse, or attempt to explain the flaws of the way they lead their lives. This song isn't so much to make women dance and want to party, but for them to have a voice. Female artists like Eve also make these songs:

Now we all have a fondness for these songs, but they are the not the huge runaway success that songs which are marketed, or made towards women. Look at this next video:

Women are loving this song even though Wacka, Wale, and Roscoe don't make any attempt to relate to them. In fact, while not being the worse at this mind you, they spend their time degrading women and telling them the different ways to bounce their ass. I guess it's like that Chris Rock joke where he says women listen to this and go "he's not talking about me". Then who is he talking about?

Truth of the matter, women are just like men who listen hip-hop. They don't  really want to hear about their lives anymore. They don't want to know that you relate or can make a song that forces them to possibly relive a moment that wasn't stellar in their lives. They want to fantasize and get away from the daily grind of an actual life. Just look at the rappers in the top of sales, airplay, and popularity and you will see that those who provide this escape are at the top of the charts. Especially, when they make songs that are more-so aimed at the female demographic. Why do you think songs like Dear Mama and Keep Your Head Up aren't as prevalent today?


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